When a hurricane or natural disaster strikes, your focus shifts to safety, gathering essentials, and making sure your family is protected. Unfortunately, some businesses take advantage of the chaos by dramatically increasing their prices for crucial supplies like food, water, and gas. This practice, known as price gouging, can leave vulnerable people paying far more than they should during an already stressful time.
During times of crisis, price gouging is not only unethical but also illegal in Florida. State law protects consumers from businesses that exploit emergencies by raising prices unfairly. If you believe a business has taken advantage of an emergency situation, The Wiseman Law Firm can help. Whether you are a victim seeking justice or a business facing accusations of price gouging, we can provide the guidance and legal protection you need.
What Is Considered Price Gouging in Florida?
Price gouging occurs when sellers significantly increase the prices of essential goods and services during a state of emergency. Under Florida Statute § 501.160, this practice is prohibited once a state of emergency is declared by the governor. The law ensures essential goods and services remain accessible to everyone at fair prices, especially when people are most vulnerable.
Florida’s price gouging laws apply to goods and services that are essential for survival during emergencies, such as:
- Food and water
- Gasoline and other fuels
- Lodging
- Batteries
- Generators
- Lumber and building materials
The law prohibits increasing the price of essential items to an “unconscionable” level during a state of emergency. While the law doesn’t set a specific percentage for what counts as price gouging, it is generally determined by comparing the current price to the price of the item or service 30 days before the state of emergency.
Recognizing Price Gouging During an Emergency
Price gouging isn’t always easy to identify. It’s important to understand the difference between normal market fluctuations and unfair price increases. For example, during a disaster, the demand for certain items naturally rises, which can lead to some price adjustments. However, when prices soar to an unreasonable level far beyond the normal market rate, it is likely a case of price gouging.
Here’s what to look out for:
- A sudden, dramatic increase in price compared to what you’ve paid for the same item recently.
- Inflated prices on essential goods or services, particularly those needed for survival.
- A price that seems far out of line with what other businesses are charging for the same product.
The Florida Attorney General’s office takes complaints seriously and can issue fines and penalties against businesses found guilty of price gouging. If you suspect price gouging, report it to the authorities immediately.
How a Lawyer Can Help if You Were Accused of Price Gouging
Facing accusations of price gouging can be overwhelming, especially during a time of crisis. A price gouging lawyer can help you understand the specifics of the Florida price gouging statute, clarify what constitutes a violation, and evaluate your case’s details.
Your lawyer will assist in gathering evidence, such as pricing records and purchase documentation, to demonstrate that your pricing practices were fair and justified. If necessary, they can represent you in negotiations or court proceedings, advocating for your rights and working to minimize potential penalties.
Consult an Experienced Price Gouging Attorney Today
At The Wiseman Law Firm, we understand the stress and frustration price gouging can cause during emergencies. If you are accused of price gouging, we can provide the legal guidance you need to protect your rights. With over two decades of legal experience, we have the knowledge to navigate the complexities of Florida’s price gouging laws and can help ensure a fair resolution.
Our firm is committed to defending our clients’ rights, whether through legal action against predatory businesses or by defending businesses facing accusations of wrongdoing. If you need legal assistance, call us today at (407) 420-4647 or reach out through our contact form.
